|
Cold Cash for Warm Hearts
101 Best Social Marketing Initiatives
|
|
|
Keep this reference on hand to creatively promote
your organization for years!
Today's most innovative companies and nonprofits remain successful through
collaboration, creativity, and finding ways to advance the common good. Find
hundreds of fresh, exciting ideas in this one-of-a-kind book to develop your:
- marketing campaigns
- promotions
- events
- products
- services
- memberships, and more.
Each of the 101 Initiatives feature an overall strategy, followed
by many ideas that can be used together or separately. Some of them work best in
combination with your organization's existing initiatives. All of the strategies serve the
needs of both the nonprofit and for-profit partner. Many of these ideas will work for
a variety of organizations, despite their diverse missions. (See the Table of Contents
below.
For more than 20 years, Richard Steckel has worked across several continents,
helping others develop earned income strategies, products and services. From his
company's offices in Denver (USA), Melbourne (Australia), Auckland (New Zealand),
Vancouver (Canada), and Surrey (England), he has helped over 200 organizations. He
is the founder and president of AddVenture Network.
Table of Contents
Foreword
Introduction
Seniors
Interaction
Comfort
Public garden
Volunteerism
Retirement planning
Children
Outdoor adventure
Advocacy
Business education
Education funding
Minority child development
Financial education
Health education
Community
Crime prevention
Culture and heritage
Housing
Recreatio
Human relations
Volunteerism
Education
Cultural awareness
Citizenship
Creativity
Family involvement
Young entrepreneurs
Environment
Animals
Biodiversity
Recycling
Sustainability
Family
Parenting
Volunteerism
Work-life balance
Health and Wellness
Chronic illness
Community
Mental health
Disabilities
Museums
Membership
Treasures
Children
Imagination
Management
Poverty
Energy aid
Housing
Victim Support
Children
Security
Lifestyle
Safe communities
Women
Stress relief
Achievement
Health
Networking
Index
What others say about this book:
"Once again, Richard Steckel provides social
entrepreneurs with not only a vision, but also specific strategy steps
to get there-in style! Steckel's approach grows out of years of on-the-ground
experience. That experience shows in the detailed suggestions he offers
those intent on combining action, advocacy and asset development. This is
his latest winner!"
"Lots of great ideas to invite a
wide variety of corporate and community players to engage in exciting
and profitable community building activities."
"Tired of the same old diet of indigestible
grants, unappetizing donor appeals and stale benefit events? Many
nonprofits–including yours–have the potential to earn
significant income from their programs. In these
101 Best Ideas, Richard Steckel and his colleagues create
the recipe for you: two parts know-how, one part creativity, and a
big dash of courage. Read this book and get cooking!"
"The pressures impinging on nonprofits are
daunting: Escalating costs, diminishing resources, increased competition
for charitable dollars, and a constantly expanding universe of people in need.
Richard Steckel has long been recognized as one of the founders of the
social marketing movement in the United States and elsewhere. He's spent
a lifetime helping nonprofits and other NGOs cope, and frequently thrive,
by exploring new forms of revenue-generation and new types of partnerships
with government agencies, for-profit companies and other nonprofits. Now
he and his colleagues have assembled 101 of the most compelling, promising
and challenging social marketing ideas going-and we are all in their debt."
